The National Maritime Museum in England won two gold awards at the prestigious Visit London Awards 2005 ceremony on 29 November.
As the winner of the Large Visitor Attraction category, the Museum was rated highly for its customer care, interaction with the local community, care for the environment, accessibility for disabled visitors, investment in staff training, and its marketing campaigns, which achieve an impressive number of repeat visitors.
The museum beat off stiff competition, with Tate Modern taking the silver award and Churchill Museum & Cabinet War Rooms and Madame Tussauds London taking joint bronze.
...so what are they doing that other maritime museums aren't?
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